Marjolaine Martel-Morin

EEPRN Student Researcher 2019-2020

Marjolaine Martel-Morin is a PhD candidate in political science, at the University of Montréal. Because optimism feels better, she spends a great deal of effort trying to understanding how we can effectively reduce GHG emissions and tackle climate change by building greater public support for climate policy. Her research interests focus on assessing the effectiveness of framing strategies around carbon pricing in Canada, with a special concern for the way these communication efforts may differentially impact various audience segments. As part of this ongoing work, she has a keen interest in quantitative analysis and in applying social marketing principles, such as audience segmentation, to climate change communication. And as a new mom, she has no intention of giving up on climate change!