The Smart Prosperity Institute (SPI) appreciated the opportunity to provide a submission to Canada’s Competition Bureau in response to the public consultation on the new provisions in Canada’s Competition Act outlined in Bill C-59.
SPI supports the efforts to revise the Competition Act to combat greenwashing, not only to protect Canadian consumers but to ensure Canadian companies are competitive in jurisdictions with strong greenwashing regulations. We also acknowledge the need to balance the stringency of regulatory guidance around greenwashing with the risk of suppressing engagement in sustainability-related activities at the entity level, and potentially resulting in reduced investment in sustainability-related activities and products. We encourage the Bureau to take an iterative approach to implementation that emphasizes collaboration, agility and learning.
